Client
Tool Experience builds the thing worth talking about.
Then we shape how it's shared.
Sometimes it's an earned stunt. Other times it's a fully designed flagship activation.
We fuse experience design, event production, and creative technology to turn moments into emotion, memory, and attention that sticks.
We've picked up some of the shiniest trophies on the biggest stages — but our clients hire us for the work, not the hardware.
Wall of Dreams · Honda
We turned a Honda mural into aAR portal narrated by John Cena
2023 Automotive
Hondaneededtoextendalarge-formatmuralcampaignintoaninteractive,scalableexperiencethatcouldliveacrossdealerships,autoshows,andoutdoormediainmultiplecities.
Honda's 'Power of Dreams' platform — spanning electric vehicles, racing, algae-based fuel, and a lunar base concept — demanded a format as ambitious as the ideas themselves.
ScanaQRcodeonamuralandstepinsideHonda'svisionofthefuture—eachquadrantaseparatestory,eachstorynarratedandalivearoundyou.
A massive OOH mural becomes a layered AR world — eye-level and sky-level — that pulls viewers inside Honda's most ambitious dreams.
Scanned a QR code on the mural to launch a mobile web AR experience — no app download required.
Looked around the mural as a nebula overlay highlighted interactive sections with pulsing icons.
Used natural gaze to trigger hero elements, which appeared and disappeared in real time via gaze detection technology.
Selected a scene — racing, electric futures, algae fuel, or lunar base — and watched it expand to fill their surroundings, narrated by Honda Brand Ambassador John Cena.
At sky-level OOH placements in Los Angeles and New York, pointed their camera at the sky to see Honda's eVTOL concept descend overhead in AR before ascending into a sky bearing the Honda Power of Dreams logo.
Nationwide scalable deployment
Dealer events, auto shows, and dealerships across the US
Dual AR modes
Eye-level mural and sky-level OOH, same campaign
Press coverage
Adweek, October 2, 2023
Tool demonstrated that a single creative concept can scale from an intimate mural scan to a city-scale sky takeover — and that mobile web AR, built with rigorous performance engineering, can carry cinematic visual density without a native app.
Battle Cars Live · Amazon Prime Video
We turned a TV car show into alife-size battleship game
2018 Streaming · Entertainment · Gaming
AmazonPrimeVideoneededtopromoteSeason2ofTheGrandTourtoaconcentrated,engagedaudienceofyoungmalegamers(18–34)onTwitch.
Twitch had become the dominant live-streaming platform for the 18–34 male demographic — a highly concentrated, globally active community that traditional broadcast promotion could not efficiently reach.
Givetheaudiencerealagency:letviewerspickthesquares,picktheteams,andwatchactualexplosionsplayoutinrealtime—turningpassivepromotionintoanactiveglobalgame.
A platform-first live event that made Twitch's global gaming community the cast, crew, and explosive consequence of a real-life Battleship match.
Joined one of several regional teams, each represented by a Twitch influencer
Used live chat and custom Twitch extensions to select squares on the life-size game board
Watched as chosen squares — rigged with different levels of explosives — were detonated live on stream
Posted custom 'The Grand Tour' Twitch emoticons created specifically for the event
total views
active participants
emoticon posts
% international viewership lift
Largest branded broadcast
Non-gaming, on Twitch in two years
Platform-first design
Built exclusively around Twitch's native mechanics
Real practical FX
Live explosive detonations, not simulated
Tool proved that a platform-native live event — built around the mechanics of a specific community rather than repurposed from broadcast — could out-perform traditional media at scale, delivering the largest branded content broadcast (non-gaming) on Twitch in two years and a 140% lift in international live viewership.
